Our design expertise means that we think about the whole gifting experience, not just the contents of the gift pack. Our team consider every single aspect of the process, from the moment someone claims their pack, to the day it arrives.
We worked closely with the design team at GoCardless to curate their clients’ gifting experience. The team created a beautiful inventory for the gift pack, which described the GoCardless journey so far and provided a brief explainer for each of the gifts. In creating the box design, the team borrowed from the visual language of classic adventure stories; Famous Five, Treasure Island and Swiss Family Robinson. This design was also mimicked on the gift claim page to create a coherent gifting experience.
We created a premium unboxing experience for GoCardless clients by giving careful thought to the packaging and presentation of the packs. As well as the custom designed gift boxes, we used premium tissue paper to create a tactile and luxury unwrapping experience. The items were carefully layered in the pack, with each level revealing new treats for the recipient.
Layer 1 – The opening layer, including the notepad and inventory of the journey gift box.
Layer 2 – Under the first layer of tissue, the recipient is presented with the chilly’s bottle, blanket, and PAIRS Scotland socks.
Layer 3 – The bottom layer, containing the Rains tote bag, Trakke lunch bag, and Black and Blum cutlery.
Each of these design choices ensured a premium visual and tactile experience for GoCardless clients. We wanted to make sure that the quality of the pack design and layout – as well as the carefully curated contents – would give clients a flavour of the journey ahead with GoCardless: an exceptionally designed, high-quality service, with client care at the heart